I'm delighted to introduce the first edition of DLA Piper's Influencer Marketing Guide which has been produced by our international advertising team.

The importance of influencer marketing is constantly increasing and it is already a major component of many marketing campaigns. There are numerous legal challenges for influencers and the companies they cooperate with. The legal framework is still in flux in most jurisdictions, which makes it particularly difficult to carry out cross-border influencer marketing campaigns in a legally compliant manner.

This interactive guide will help you quickly find answers to these questions and give an overview of the legal framework for influencer marketing in 22 jurisdictions around the world.