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To tap into China’s lucrative e-commerce market, brands have adopted different marketing strategies over the years to boost sales. “种草...
MSE Today – Media, Sport and Entertainment Insights
There has been some drama in Chinese television recently. A show, “Leiting Zhanjiang,” or “Warrior of Thunder,” has been pulled from the...
I was fortunate to attend the 6th Global Film Industry Value Chain Development Forum in Shanghai recently, the first event in the...
On the one hand, the Chinese market has huge potential, not just for film but for media in general. With a population of approximately...
With its more than 60,000 movie screens (growing by the day) and its increasingly wealthy middle class, there is lots of potential for...
