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With its proposal for a new Green Claims Directive, the European Commission wants to combat misleading greenwashing by companies....
MSE Today – Media, Sport and Entertainment Insights
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When the Forbes' ranking of the World's Highest-Paid Female Athletes was announced in December, it was the first time more than seven...
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In case you missed it, the ASA, the UK’s advertising regulator, last month published a further updated version of the ‘Influencer’s...
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$21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
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I’m delighted to be featured in this WIRED article on the opportunities for virtual worlds to avoid the mistakes of the past, and to be...
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We are excited to announce that Gabrielle (Gabby) Reece, American professional volleyball player and sports announcer, will be among the...
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Over the weekend, I had the pleasure of attending the 46th edition of the world-famous Hong Kong Sevens tournament. Despite the weather,...
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What did the ASA have to say? A press ad featured in The Sunday Times Culture magazine was the subject of a UK Advertising Standards...
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Back in 2018, the UK government set a target of halving childhood obesity by 2030. Meanwhile, according to the recent World Obesity Atlas...
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What is the Digital Services Act? On 16 November 2022, the Digital Services Act (hereinafter referred to as: "DSA") has come into force....
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As we celebrate International Women’s Day, we want to take the opportunity to acknowledge the strides made by women in sport and women’s...
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It is great to see the International Women's Day initiatives being announced; collaborative digital art drops between football clubs and...
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Understand what the metaverse has to offer your business, and how to manage its uncertainties, at our Middle East Technology Summit.Fares...
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Rihanna 'slays' product placement and may have 'ambush marketed' her own performance at Super Bowl LVII We won't pretend to know the...
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Sponsorship marketing in football continues to be an incredibly profitable industry. As football clubs continue to see the value of their...
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The year-on-year increase in UK average viewing time per person for women’s sport on TV (i.e. female specific events such as The Women’s...
