Apr 26, 2023 EU Commission presents draft for Green Claims Directive By Stefan Engels Philipp Eichenhofer Jeremy Heeck With its proposal for a new Green Claims Directive, the European Commission wants to combat misleading greenwashing by companies....
Apr 26, 2023 Women in sport event: Image rights – a cross border perspective By Claire Sng When the Forbes' ranking of the World's Highest-Paid Female Athletes was announced in December, it was the first time more than seven...
Apr 19, 2023 Updated UK influencer guidance but #ad is still the regulators’ favourite By Zoë Stainton Claire Sng In case you missed it, the ASA, the UK’s advertising regulator, last month published a further updated version of the ‘Influencer’s...
Apr 13, 2023 7 things brands should know about 'de-influencers' By Alex Lowe Claire Sng $21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
Apr 12, 2023 The Internet Is Ruined. The Metaverse Can Still Be Saved | WIRED By Ryan Black I’m delighted to be featured in this WIRED article on the opportunities for virtual worlds to avoid the mistakes of the past, and to be...
Apr 03, 2023 Women in Sport: Featuring American athlete Gabrielle Reece and Alanna Frisby Hernandez of Wasserman Media Group By Caitlin Morgan Kristina Fernandez-Mabrie Tamany Bentz We are excited to announce that Gabrielle (Gabby) Reece, American professional volleyball player and sports announcer, will be among the...
Apr 03, 2023 Hong Kong Sevens 2023 represents a step forward for women’s rugby By Elinor Cavil Over the weekend, I had the pleasure of attending the 46th edition of the world-famous Hong Kong Sevens tournament. Despite the weather,...
Mar 28, 2023 Will advertising goods or services with a rude name get you into trouble with the UK advertising regulator? By Elinor Cavil Claire Sng What did the ASA have to say? A press ad featured in The Sunday Times Culture magazine was the subject of a UK Advertising Standards...
Mar 16, 2023 As global obesity rates continue to rise, what next for UK unhealthy food advertising regulation? By John Wilks Claire Sng Thomas Foley Back in 2018, the UK government set a target of halving childhood obesity by 2030. Meanwhile, according to the recent World Obesity Atlas...
Mar 10, 2023 The Digital Services Act – a new set of regulations for online platforms By Stefan Engels Nico Brunotte Jonas Mücke Christina Faltermeier +1 more... Show less What is the Digital Services Act? On 16 November 2022, the Digital Services Act (hereinafter referred to as: "DSA") has come into force....
Mar 08, 2023 International Women’s Day: Strides made in sponsorship of women’s sport By Elinor Cavil Claire Sng As we celebrate International Women’s Day, we want to take the opportunity to acknowledge the strides made by women in sport and women’s...
Mar 06, 2023 The future of women's sport and a gentle reminder around the complexities of protecting athlete/celebrity names in the UK By Claire Sng Eloise Toner It is great to see the International Women's Day initiatives being announced; collaborative digital art drops between football clubs and...
Mar 01, 2023 Unfolding the Metaverse: From hype to reality By Sarah Jayne Scott Understand what the metaverse has to offer your business, and how to manage its uncertainties, at our Middle East Technology Summit.Fares...
Feb 28, 2023 The Playlist: #2 'Want you to make me feel like I'm the only [brand] in the world' By Alex Lowe Ally Clark Rihanna 'slays' product placement and may have 'ambush marketed' her own performance at Super Bowl LVII We won't pretend to know the...
Feb 23, 2023 Football club sponsorship agreements – How to avoid scoring an own-goal By Cameron Turner Benjamin McGlinchey Sponsorship marketing in football continues to be an incredibly profitable industry. As football clubs continue to see the value of their...
Feb 22, 2023 Visibility in women's sport, different media for growing viewership and some thoughts for those considering podcasting By Lara Millar Claire Sng The year-on-year increase in UK average viewing time per person for women’s sport on TV (i.e. female specific events such as The Women’s...