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On 30 November, major tech companies, including Meta, Google and Microsoft, signed a voluntary agreement with the UK Government under...
MSE Today – Media, Sport and Entertainment Insights
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Singapore will soon have a set of guidelines governing environmental claims in advertising. Until recently, environmental claims in...
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Artificial intelligence and automation are changing the way we do business. While the use of AI offers many benefits, it also raises a...
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British sporting presenter, icon and former gymnast, Gabby Logan, will join us on Wednesday 29 November from 5:30pm for an evening of...
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It has been widely reported in the media that Meta plans to respond to adverse court rulings against its advertising practices by...
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To tap into China’s lucrative e-commerce market, brands have adopted different marketing strategies over the years to boost sales. “种草...
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At the end of August, the Culture, Media and Sport Committee ("Committee") published a report called "Connected tech: AI and creative...
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Environmental advertising claims continue to be a major focus for regulators. Businesses are subject to complex and internationally...
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I had the pleasure of attending this year’s gamescom as 320,000 other visitors from more than 100 countries. Visiting the different...
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I wrote last week about Meta's planned switch to obtain "consent" from users in order to display targeted advertisements to them. It was...
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The FT published an interesting article yesterday on the issues raised by host-read advertising on podcasts. It poses the question as to...
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Meta has agreed to obtain "consent" from users in Europe in order to display targeted ads to them, according to The Wall Street Journal....
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A new report published this month from the Women’s Sport Trust shows the positive impact and significant awareness being generated by...
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Following detailed line by line examinations from April to June, the Online Safety Bill has passed through the committee stage of the...
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In this post, we look at what constitutes a very large online platform (VLOP) or very large online search engine (VLOSE), who has been...
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With its proposal for a new Green Claims Directive, the European Commission wants to combat misleading greenwashing by companies....
