Apr 13, 2023 7 things brands should know about 'de-influencers' By Alex Lowe Claire Sng $21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
Apr 05, 2023 Key features of the draft Media Bill By Alex Lowe Akshay Ruparelia Key take-aways The draft Media Bill contains significant changes to the regulation of on-demand programme services (“ODPSs” - as defined...
Mar 15, 2023 Royalties, boilerplate and marmalade sandwiches By Alex Lowe The 'TLDR' takeaway: A well-drafted audit clause is essential for the proper functioning of a royalty provision (particularly if the...
Feb 28, 2023 The Playlist: #2 'Want you to make me feel like I'm the only [brand] in the world' By Alex Lowe Ally Clark Rihanna 'slays' product placement and may have 'ambush marketed' her own performance at Super Bowl LVII We won't pretend to know the...
Feb 07, 2023 Sexual imagery in advertising: where do you draw the line? By Alex Lowe Hannah Potter John Wilks It is generally accepted that “sex sells”. It has also been claimed that “no publicity is bad publicity”, an idea floating around at...
Jan 23, 2023 What do John Cage, Zippy and Mr Humphries have in common? By Alex Lowe Ally Clark Sam Churney Here's wishing you a belated Happy New Year from three of DLA Piper’s copyright enthusiasts. As many readers of this blog will know, 1...
Nov 29, 2022 All I want for Christmas is the exclusive right to use... By Alex Lowe Hang on, those aren’t the lyrics. Correct. It’s not even December, but I’d assumed people would be sick of hearing the real ones by now...