15 Jul, 2024 Avoid an Olympic faux pas: What marketers should know before the Paris Games By Stephen Carter-Mcleod The Paris Olympics are right around the corner. All eyes will be on the Games – but brands and agencies should understand how to leverage...
10 Jul, 2024 2024 OLYMPIC GAMES: ALICE MILLIAT'S LEGACY By Emilie Faucheux In a few days' time, the opening ceremony of the Paris 2024 Olympic Games will take place. This edition is already historic: for the...
27 Jun, 2024 ASA Rulings Summary, June 2024 - Distressing charity ads, dashcams and the "Mynx" effect By Hannah Potter Amneek Thiara This month we see the ASA rule on: (i) misleading claims about the quality of dashcams; (ii) whether poignant charity ads cause harm and...
30 May, 2024 DLA Piper Sport Forum 2024 at Roland Garros: A bright future for sport investment By Sophie Thurlow Sport investment likely has a bright future. Such is the key message to emerge from our second DLA Piper Global Sport Forum, hosted last...
30 May, 2024 Game-Changing Partnerships: Tech Giants Propel Women’s Sports to New Heights By Sara Jenkins In recent years, women’s sports have undergone a remarkable transformation, marked by a significant rise in viewership and game...
28 May, 2024 Sexism and health inequalities in sport: a welcome step forward By Laura Moorcroft Zoë Stainton The interest in women’s sport is growing exponentially, with the industry estimated to reach £1 billion in 2024[1]. Despite this, many...
28 May, 2024 New edition of guide to Prize Promotions Around the World launched By John Wilks Benjamin Mulcahy The fifth edition of DLA Piper’s guide to Prize Promotions Around the World is now available. As social media, ecommerce and other online...
28 May, 2024 Maternity and top-level sport: a journey full of pitfalls By Emilie Faucheux The birth rate is a key concern for many countries, which are facing such a drop in the number of births that, according to some...
24 May, 2024 F1 Academy: Accelerating the Pace for Women in Motorsport By Sara Jenkins Since its launch in 2023, the F1 Academy (an all-female driver category aimed at developing and progressing young female talent to higher...
07 May, 2024 “Cosmetics and Cockpits” - F1 Academy X Charlotte Tilbury By Zoë Stainton Leigh Heron Amidst the ongoing Formula 1 season, a ground-breaking collaboration has emerged, highlighting the intersection of cosmetics and...
30 Apr, 2024 Drive to increase women in golf: England Golf sign Women in Sport declaration By Lydia Walklate Biko Maswanganye In a significant stride towards gender equity in sport, England Golf has become the first UK golf body to sign the Brighton plus Helsinki...
05 Apr, 2024 Scottish football clubs explore loophole for alcohol sales at women's matches By Naomi Pryde Sarah Cunningham Morven Henderson Sam Ingleton +1 more... Show less Mitigation of alcohol-related harm at sporting events is a topical issue in Scotland. The sale of alcohol at Scottish football games has...
28 Mar, 2024 Jasmin Paris: breaking boundaries "for women worldwide" By Lydia Walklate Laura Moorcroft On 22 March, British ultrarunner, vet, scientist, and mother of two, Jasmin Paris, became the first woman in history to complete the...
20 Mar, 2024 All-female line-up of on-field match officials at the 2024 Guinness Women’s Six Nations By Elinor Cavil The 2024 Guinness Women’s Six Nations kicks off this weekend with three exciting fixtures. France will kick off against Ireland in Le...
18 Mar, 2024 The Future of Dealmaking in Entertainment By Stephen Carter-Mcleod Join DLA Piper's Robert Sherman for "The Future of Dealmaking in Entertainment 2024" - A FT Live Webinar on March 21. This webinar will...
07 Mar, 2024 Women in sport vlog: Sponsorship in women's sport and sector trends in 2024 By Dharma Carlin Anna Chliara In this vlog, we discuss all things sponsorship and consider possible upcoming trends and opportunities for women's sport in 2024.