Sep 13, 2023 Greenwashing webinar By John Wilks Environmental advertising claims continue to be a major focus for regulators. Businesses are subject to complex and internationally...
May 16, 2023 Metaverse advertising – applying old rules to a brave new world- launching the first metaverse fashion week and advertising rules By John Wilks Hannah Potter PARIS, NEW YORK, MILAN... AND DECENTRALAND? 2022 saw the launch of the first metaverse Fashion Week, providing an excellent example of...
Mar 16, 2023 As global obesity rates continue to rise, what next for UK unhealthy food advertising regulation? By John Wilks Claire Sng Thomas Foley Back in 2018, the UK government set a target of halving childhood obesity by 2030. Meanwhile, according to the recent World Obesity Atlas...
Feb 07, 2023 Sexual imagery in advertising: where do you draw the line? By Alex Lowe Hannah Potter John Wilks It is generally accepted that “sex sells”. It has also been claimed that “no publicity is bad publicity”, an idea floating around at...
Feb 06, 2023 FMCGs Need to Move Fast to ensure their Green Advertising Claims Comply in the UK By John Wilks Saffron Goldberg The UK consumer regulator the Competition & Markets Authority (CMA) announced on 26 January 2023 that it will extend its scrutiny of...
Nov 01, 2022 Meaning of 'net zero' and 'carbon neutral' claims under the spotlight in the UK By John Wilks Huw Cookson Joshua Tray UK advertising regulator the ASA has published a detailed report on consumers’ understanding of environment-based terminology used in...
Sep 08, 2022 With big claims come big responsibilities – fashion in the spotlight By John Wilks Huw Cookson Emily Judge The fashion industry is, more than ever, trying to appeal to the environmentally conscious customer with green marketing claims. But this...
Jun 07, 2022 UK prize draw rules simplified as Northern Ireland aligns its regime By John Wilks Alivia Seaman A change to Northern Irish law now means that companies running prize promotions across the UK (including Northern Ireland) no longer...