10 years after Project Kangaroo was blocked by the Competition Commission for being "too much of a threat to competition", the BBC and ITV have new plans to launch a joint SVOD service. Given the rise of Netflix (among others) in the years since that decision, it is expected that this new service will be treated more kindly by Ofcom and the Competition and Markets Authority.
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The Kangaroo Returns
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The BBC and ITV have confirmed plans to join forces and launch a paid-for streaming service called BritBox by the end of this year, in an attempt to head off Netflix. Netflix is eating into the market share of traditional broadcasters, as audiences increasingly desert established channels and expect shows to be available instantly on streaming services.
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