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| less than a minute read

Testing the water?

Interesting to see YouTube announce a new deal with the MLB in the same week that Twitter have announced new partnerships with the NFL and MLS. Whether this marks anything other than a dabble in the sports rights market, however, remains to be seen.

The deal isn’t a seismic shakeup to the TV sports landscape, but it’s a signal that Google and YouTube may be set to become more aggressive bidders as more league rights come due.