Interesting to see YouTube announce a new deal with the MLB in the same week that Twitter have announced new partnerships with the NFL and MLS. Whether this marks anything other than a dabble in the sports rights market, however, remains to be seen.
| less than a minute read
Testing the water?
Get in touch
Get in touch
The deal isn’t a seismic shakeup to the TV sports landscape, but it’s a signal that Google and YouTube may be set to become more aggressive bidders as more league rights come due.
Get in touch
Get in touch
/Passle/5c61908fabdfe912ccc9057c/MediaLibrary/Images/61bb1fd649b2040c684bd98c/2024-02-26-12-41-59-198-65dc8717175c9c7d14313357.jpg)
Forward thinking and client-centric, we advise all types of media, sport and entertainment companies. They count on us to guide them...
/Passle/5c61908fabdfe912ccc9057c/SearchServiceImages/2024-11-11-15-57-26-804-6732296610778c48ef2c308d.jpg)
/Passle/5c61908fabdfe912ccc9057c/SearchServiceImages/2024-11-08-09-25-00-166-672dd8ecbc327e0721d65214.jpg)
/Passle/5c61908fabdfe912ccc9057c/SearchServiceImages/2024-10-04-16-51-11-679-67001cfffa1aae3d8c4119fe.jpg)
/Passle/5c61908fabdfe912ccc9057c/SearchServiceImages/2024-11-06-15-34-16-376-672b8c78664d2f660e3834b5.jpg)
