As we are all looking to return to the new normal, America's best invention, the national parks, remind us that we can have some fun, but stay apart from folks, and you probably shouldn't waive at the bison.

While certainly not that easy for most businesses to pull off, this is a great reminder that business should be using this time to look for creative ways to engage customers in whatever their new normal is - be it online visits, sports with empty stadiums, or socially distanced theaters.  In the age where content is king, campaigns like this may be one of the lasting effects of the COVID-19 pandemic.