19 Apr, 2023 Updated UK influencer guidance but #ad is still the regulators’ favourite By Zoë Stainton Claire Sng In case you missed it, the ASA, the UK’s advertising regulator, last month published a further updated version of the ‘Influencer’s...
13 Apr, 2023 7 things brands should know about 'de-influencers' By Alex Lowe Claire Sng $21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
13 Feb, 2023 Cheers to that! - ASA hands down concurrent adjudications on ads promoting sale of alcoholic beverages By Elinor Cavil Claire Sng When the Advertising Standards Agency (ASA) publishes multiple decisions on the same day concerning the same issue, it’s usually a good...
12 Apr, 2022 DLA Piper's Influencer Marketing Guide (2nd edition) By Nick Fitzpatrick Stefan Engels We are pleased to announce the second edition of our Influencer Marketing Guide, produced by our international advertising team....
25 Jan, 2022 The rise of virtual influencers By Elinor Cavil In the latest version of The Economist’s annual “The World Ahead” feature, virtual influencers are identified as one of the key emerging...