04 Dec, 2023 Big Tech signs "Online Fraud Charter" with the UK Government - the latest initiative to tackle online fraud and illegal ads By Harry Jefferies On 30 November, major tech companies, including Meta, Google and Microsoft, signed a voluntary agreement with the UK Government under...
24 Oct, 2023 Ad-free social media (at a cost!) - will it work? By Harry Jefferies It has been widely reported in the media that Meta plans to respond to adverse court rulings against its advertising practices by...
26 Sep, 2023 Latest proposals from the UK Parliament to protect creative industries against the risks posed by AI By Harry Jefferies At the end of August, the Culture, Media and Sport Committee ("Committee") published a report called "Connected tech: AI and creative...
23 Aug, 2023 Netflix pushes into gaming - what does this say about the future of streaming? By Harry Jefferies Did you know that Netflix offers mobile gaming to its subscribers? You might be surprised to learn that Netflix made its first foray into...
08 Aug, 2023 Meta to be fined USD98,500 a day over advertising practices - Norway puts the heat on By Harry Jefferies I wrote last week about Meta's planned switch to obtain "consent" from users in order to display targeted advertisements to them. It was...
04 Aug, 2023 Blurring the lines: The ethics of host-read advertising on podcasts By Harry Jefferies The FT published an interesting article yesterday on the issues raised by host-read advertising on podcasts. It poses the question as to...
02 Aug, 2023 Meta to switch to "consent" mechanism in Europe for ad targeting purposes By Harry Jefferies Meta has agreed to obtain "consent" from users in Europe in order to display targeted ads to them, according to The Wall Street Journal....
30 Jun, 2023 ISBA launches the trial phase of its new cross-media ads measurement system By Harry Jefferies The Incorporated Society of British Advertisers (ISBA) has just announced the launch of the trial phase of its "world-first" cross-media...