Cameron Wagner of Elevate Sports Ventures, in this excellent Forbes article on the World's Highest-Paid Female Athletes in 2022, says:
| less than a minute read
Sponsorship, attendance and broadcast revenue all rising rapidly in women's sport...
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“We’ve made a ton of progress. We have a ton of progress left to be made, but brands are starting to see the value in women’s sports here and today as a driver of their business.”
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