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In October we saw the ASA: (i) remind businesses they can't charge consumers for things advertised as free, (ii) highlight the importance...
MSE Today – Media, Sport and Entertainment Insights
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In the last few weeks, we have seen the ASA: (i) target mid-contract price increases, (ii) clamp down on affiliate marketing practices...
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In the last few weeks, we have seen the ASA: (i) issue further warnings against unclear prize promotions (ii) crack down on influencer...
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In the past two weeks, we have seen the ASA: (i) remind businesses to be conscious of road safety when using motor vehicles in ads; (ii)...
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Video games are not just about fun, the global gaming market is estimated to be worth USD $217.06 billion (for perspective, the music...
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This week the ASA have reminded businesses the rules around: (i) “free” product claims; (ii) disclosing where investors in/directors of...
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Your creative team have just worked on a fantastic new campaign and your digital team can't wait to share the assets on social media. Of...
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The Irish Government has published the next phase of its plan to overhaul Irish defamation law. The Defamation (Amendment) Bill (Bill),...
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Green claims are under increasing scrutiny by consumers, regulators and governments. There are upsides to showcasing the green side of...
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This month the ASA has made some helpful rulings around (a) whether streaming services need to disclose the presence of paid ads up front...
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The designation of Tumblr and Reddit as Video-Sharing Platform Services (VSPS) by Coimisiún na Meán (CNaM), the Irish Media Commission,...
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This month the ASA has provided a reminder that (i) encouraging excessive drinking is no laughing matter; (ii) number 1 claims must be...
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In this post, we've distilled the ASA's stated key considerations based on its work from last year: claims regarding climate change; body...
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The Paris Olympics are right around the corner. All eyes will be on the Games – but brands and agencies should understand how to leverage...
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In light of the huge growth of alcohol alternative products (e.g. no or low-alcohol beers and mocktails), the UK’s Committee of...
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This month we see the ASA rule on: (i) misleading claims about the quality of dashcams; (ii) whether poignant charity ads cause harm and...
