19 Dec, 2024 ASA Rulings Summary, 20-27 November 2024 - green turbulence, the Virgin Mary and the ASA's gold standard By Alexia Meade Filip Badina Emma Heron Hannah Potter +1 more... Show less In the last two weeks we have seen the ASA: (i) remind advertisers of the rules surrounding comparative green claims; (ii) rule against...
02 Dec, 2024 ASA Rulings Summary, 30 October - 6 November - Introducer-brokers, staying safe in the sun, discount disasters By Filip Badina Alexia Meade Emma Heron Hannah Potter +1 more... Show less Over the last month we saw the ASA: (i) reinforce responsible advertising in relation to sun protection, (ii) remind advertisers of the...
07 Nov, 2024 ASA Rulings Summary, 2 - 9 October 2024 - winter warmers' woes, logo no-goes and HFSS hard lines By Emma Heron Alexia Meade Hannah Potter In October we saw the ASA: (i) remind businesses they can't charge consumers for things advertised as free, (ii) highlight the importance...
29 Oct, 2024 ASA Rulings Summary, 9 - 16 October 2024 - Mid-contract price increases, affiliate marketing saga continues, drink driving and dating app disasters By Filip Badina Emma Heron Hannah Potter In the last few weeks, we have seen the ASA: (i) target mid-contract price increases, (ii) clamp down on affiliate marketing practices...
07 Oct, 2024 ASA Rulings summary, 11-25 September 2024 - nasty prize promotions, the issue with affiliate links, gambling grief and age restrictions By Hannah Potter Emma Heron Alexia Meade Filip Badina +1 more... Show less In the last few weeks, we have seen the ASA: (i) issue further warnings against unclear prize promotions (ii) crack down on influencer...
10 Sep, 2024 ASA rulings summary, 28 August – 4 September 2024 – dangerous driving, curious conundrums and crying babies By Hannah Potter Alexia Meade Filip Badina In the past two weeks, we have seen the ASA: (i) remind businesses to be conscious of road safety when using motor vehicles in ads; (ii)...
28 Aug, 2024 No cheat-codes needed – Videogame Advertising Guide By Petros Nafpliotis Alex Lowe Video games are not just about fun, the global gaming market is estimated to be worth USD $217.06 billion (for perspective, the music...
21 Aug, 2024 ASA ruling summary, 14 August 2024 - dragons in the firing line, old-age rap fans and no such thing as free WIFI By Alex Lowe Hannah Potter Georgina Doukanaris Petros Nafpliotis +1 more... Show less This week the ASA have reminded businesses the rules around: (i) “free” product claims; (ii) disclosing where investors in/directors of...
21 Aug, 2024 "Stay on Target" - What all advertisers need to know about targeting on social media By Alex Lowe Your creative team have just worked on a fantastic new campaign and your digital team can't wait to share the assets on social media. Of...
20 Aug, 2024 Irish Government launches next phase in defamation law overhaul By Gavin Woods Darach Connolly Michael Twomey Emer McEntaggart Sarah Kelly +2 more... Show less The Irish Government has published the next phase of its plan to overhaul Irish defamation law. The Defamation (Amendment) Bill (Bill),...
13 Aug, 2024 Environmental Advertising Claims Guide By John Wilks Stefan Engels Philipp Eichenhofer Liam Blackford Hannah Potter +2 more... Show less Green claims are under increasing scrutiny by consumers, regulators and governments. There are upsides to showcasing the green side of...
12 Aug, 2024 ASA rulings summary, July 2024 - are ads expected in paid streaming subscriptions? Gambling ad allowed near(ish) to school and misleading images By Hannah Potter Georgina Doukanaris Alexander Ioannides This month the ASA has made some helpful rulings around (a) whether streaming services need to disclose the presence of paid ads up front...
25 Jul, 2024 Irish High Court Decisions bring clarity with victory for Coimisiún na Meán By Emer McEntaggart Gavin Woods Darach Connolly Claire O'Brien Sarah Kelly +2 more... Show less The designation of Tumblr and Reddit as Video-Sharing Platform Services (VSPS) by Coimisiún na Meán (CNaM), the Irish Media Commission,...
22 Jul, 2024 ASA rulings summary, June/ July 2024 - TikTok trends go wrong, number one claims and nobody is getting a starter By Hannah Potter Petros Nafpliotis Amneek Thiara Georgina Doukanaris Natalie Shallal Angelica Pediconi +3 more... Show less This month the ASA has provided a reminder that (i) encouraging excessive drinking is no laughing matter; (ii) number 1 claims must be...
15 Jul, 2024 Trends in Advertising Regulation By Alex Lowe Hannah Potter Georgina Doukanaris In this post, we've distilled the ASA's stated key considerations based on its work from last year: claims regarding climate change; body...
15 Jul, 2024 Avoid an Olympic faux pas: What marketers should know before the Paris Games By Stephen Carter-Mcleod The Paris Olympics are right around the corner. All eyes will be on the Games – but brands and agencies should understand how to leverage...