18 Apr, 2024 ASA rulings summary, 10 April - diamond ads must be crystal clear By Georgina Doukanaris Hannah Potter Alex Lowe This week we dive into the ASA’s application of its “average consumer” test through the lens of a recent ruling which concluded that ads...
08 Apr, 2024 ASA rulings summary, 27 March & 3 April - pains in the artificial grass, gender stereotypes fails and closing down bank ads By Alex Lowe Georgina Doukanaris Amneek Thiara Instead of focussing on their Easter chocolate, over the last two weeks the ASA have been: (i) taking more action on misleading green...
25 Mar, 2024 ASA rulings summary, 20 March - thin models, loot boxes and topless butlers By Georgina Doukanaris Amneek Thiara Petros Nafpliotis Alex Lowe Claire Sng John Wilks Ally Clark +4 more... Show less This week we discuss the ASA's rulings on: unhealthily thin models (including how posing may exacerbate the issue); a reminder on...
15 Mar, 2024 ASA rulings summary, 13 March 2024 - getting 'lit'; a dancing cow for old people; and Beast Mode By Alex Lowe Georgina Doukanaris This week we discuss what happens when boozy influencers ‘go rogue’ and what makes a dancing cows and celebrities featured in gambling...
11 Mar, 2024 ASA rulings summary, 6 March 2024 - pant posing, #ad reminders and battery strife By Georgina Doukanaris Alex Lowe Petros Nafpliotis This week we discuss: pant posing problems; how you can BPerfect with #ad; and electric charging confusion. BPerfect in following the...
01 Mar, 2024 ASA rulings summary, 28 February 2024 - assuaging alcohol, 'rustic' bread and unfair competitions By Georgina Doukanaris Alex Lowe Petros Nafpliotis This week we discuss: irresponsible alcohol claims; how the ASA will assess terms such as ‘artisanal-inspired’ and ‘rustic’; and provide...
27 Feb, 2024 ASA rulings summary, 21 February 2024 - Important green claims, ADHD apps, and attention-grabbing OnlyFans ads By Alex Lowe Hannah Potter Anna Chliara Simran Bal Bridie Barton +2 more... Show less This week we discuss a green claim with a thumbs up from the ASA, apps which purport to give an ADHD diagnosis, and a traffic-stopping...
13 Apr, 2023 7 things brands should know about 'de-influencers' By Alex Lowe Claire Sng $21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
16 Mar, 2023 As global obesity rates continue to rise, what next for UK unhealthy food advertising regulation? By John Wilks Claire Sng Thomas Foley Back in 2018, the UK government set a target of halving childhood obesity by 2030. Meanwhile, according to the recent World Obesity Atlas...
07 Feb, 2023 Sexual imagery in advertising: where do you draw the line? By Alex Lowe Hannah Potter John Wilks It is generally accepted that “sex sells”. It has also been claimed that “no publicity is bad publicity”, an idea floating around at...
04 May, 2020 Future ad regulation: UK regulator update on plans and priorities By John Wilks On a British Retail Consortium webinar in the midst of the lockdown, Guy Parker, Chief Executive of the UK’s Advertising Standards...
20 Jun, 2019 Q&A session with UK Advertising Standards Authority (ASA) Chief Executive Guy Parker By Claire Sng I had the rare opportunity last week to put some questions directly to Guy Parker, the ASA's Chief Executive, during a Q&A session at an...
17 Jun, 2019 Ads and gender stereotyping - new UK rules now in force By Claire Sng As of Friday 14 June 2019, the new UK rules prohibiting use of harmful gender stereotypes in advertising are now in force (see rule 4.6...
24 May, 2019 WillHill Football Ad Falls Foul of UK Advertising Rules By John Wilks In a recent ruling, the UK's Advertising Standards Authority has taken a tough stance against gambling promotions featuring young people....