19 Dec, 2024 ASA Rulings Summary, 20-27 November 2024 - green turbulence, the Virgin Mary and the ASA's gold standard By Alexia Meade Filip Badina Emma Heron Hannah Potter +1 more... Show less In the last two weeks we have seen the ASA: (i) remind advertisers of the rules surrounding comparative green claims; (ii) rule against...
07 Nov, 2024 ASA Rulings Summary, 2 - 9 October 2024 - winter warmers' woes, logo no-goes and HFSS hard lines By Emma Heron Alexia Meade Hannah Potter In October we saw the ASA: (i) remind businesses they can't charge consumers for things advertised as free, (ii) highlight the importance...
29 Oct, 2024 ASA Rulings Summary, 9 - 16 October 2024 - Mid-contract price increases, affiliate marketing saga continues, drink driving and dating app disasters By Filip Badina Emma Heron Hannah Potter In the last few weeks, we have seen the ASA: (i) target mid-contract price increases, (ii) clamp down on affiliate marketing practices...
07 Oct, 2024 ASA Rulings summary, 11-25 September 2024 - nasty prize promotions, the issue with affiliate links, gambling grief and age restrictions By Hannah Potter Emma Heron Alexia Meade Filip Badina +1 more... Show less In the last few weeks, we have seen the ASA: (i) issue further warnings against unclear prize promotions (ii) crack down on influencer...
10 Sep, 2024 ASA rulings summary, 28 August – 4 September 2024 – dangerous driving, curious conundrums and crying babies By Hannah Potter Alexia Meade Filip Badina In the past two weeks, we have seen the ASA: (i) remind businesses to be conscious of road safety when using motor vehicles in ads; (ii)...
21 Aug, 2024 ASA ruling summary, 14 August 2024 - dragons in the firing line, old-age rap fans and no such thing as free WIFI By Alex Lowe Hannah Potter Georgina Doukanaris Petros Nafpliotis +1 more... Show less This week the ASA have reminded businesses the rules around: (i) “free” product claims; (ii) disclosing where investors in/directors of...
21 Aug, 2024 "Stay on Target" - What all advertisers need to know about targeting on social media By Alex Lowe Your creative team have just worked on a fantastic new campaign and your digital team can't wait to share the assets on social media. Of...
12 Aug, 2024 ASA rulings summary, July 2024 - are ads expected in paid streaming subscriptions? Gambling ad allowed near(ish) to school and misleading images By Hannah Potter Georgina Doukanaris Alexander Ioannides This month the ASA has made some helpful rulings around (a) whether streaming services need to disclose the presence of paid ads up front...
22 Jul, 2024 ASA rulings summary, June/ July 2024 - TikTok trends go wrong, number one claims and nobody is getting a starter By Hannah Potter Petros Nafpliotis Amneek Thiara Georgina Doukanaris Natalie Shallal Angelica Pediconi +3 more... Show less This month the ASA has provided a reminder that (i) encouraging excessive drinking is no laughing matter; (ii) number 1 claims must be...
15 Jul, 2024 Trends in Advertising Regulation By Alex Lowe Hannah Potter Georgina Doukanaris In this post, we've distilled the ASA's stated key considerations based on its work from last year: claims regarding climate change; body...
11 Jul, 2024 Distilling the new UK Rules and Guidance on Advertising Alcohol Alternatives By John Wilks Catriona Melton Georgina Doukanaris In light of the huge growth of alcohol alternative products (e.g. no or low-alcohol beers and mocktails), the UK’s Committee of...
27 Jun, 2024 ASA Rulings Summary, June 2024 - Distressing charity ads, dashcams and the "Mynx" effect By Hannah Potter Amneek Thiara This month we see the ASA rule on: (i) misleading claims about the quality of dashcams; (ii) whether poignant charity ads cause harm and...
06 Jun, 2024 ASA rulings summary, 22 May - how to navigate ads post-administration; #myownbrand; and violent video games By Hannah Potter Alex Lowe Georgina Doukanaris Petros Nafpliotis Amneek Thiara +2 more... Show less This week we see the ASA: (i) remind businesses to be cautious around claims made which relate to a business before it was taken in to...
09 May, 2024 ASA rulings summary, 1 May - celebrity appeal, how to avoid overstatement in your copy and staying on the right side of trade information By Alex Lowe Hannah Potter Georgina Doukanaris Amneek Thiara +1 more... Show less In this week's rulings, the ASA (who are always watching) assess the appeal of a former Big Brother presenter to under-18s, admonish an...
02 May, 2024 ASA rulings summary, 24 April 2024 - teeth whitening, botox and menopause claims By Hannah Potter Alex Lowe Georgina Doukanaris Amneek Thiara +1 more... Show less This week we see the ASA take on the beauty industry by upholding challenges against misleading claims for teeth whitening products and...
25 Apr, 2024 ASA rulings summary, 17 April 2024 - no such thing as a free lunch & medical ads Flarin up By Alex Lowe Hannah Potter Petros Nafpliotis Amneek Thiara +1 more... Show less This week the ASA have ruled on two misleading claims, one regarding the provision of “complementary food and drinks” on trains and the...