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$21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
MSE Today – Media, Sport and Entertainment Insights
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Back in 2018, the UK government set a target of halving childhood obesity by 2030. Meanwhile, according to the recent World Obesity Atlas...
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It is generally accepted that “sex sells”. It has also been claimed that “no publicity is bad publicity”, an idea floating around at...
On a British Retail Consortium webinar in the midst of the lockdown, Guy Parker, Chief Executive of the UK’s Advertising Standards...
I had the rare opportunity last week to put some questions directly to Guy Parker, the ASA's Chief Executive, during a Q&A session at an...
As of Friday 14 June 2019, the new UK rules prohibiting use of harmful gender stereotypes in advertising are now in force (see rule 4.6...
In a recent ruling, the UK's Advertising Standards Authority has taken a tough stance against gambling promotions featuring young people....
