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In the last two weeks we have seen the ASA: (i) remind advertisers of the rules surrounding comparative green claims; (ii) rule against...
MSE Today – Media, Sport and Entertainment Insights
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In the past two weeks, we have seen the ASA: (i) remind businesses to be conscious of road safety when using motor vehicles in ads; (ii)...
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Your creative team have just worked on a fantastic new campaign and your digital team can't wait to share the assets on social media. Of...
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This month we see the ASA rule on: (i) misleading claims about the quality of dashcams; (ii) whether poignant charity ads cause harm and...
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This week we see the ASA: (i) remind businesses to be cautious around claims made which relate to a business before it was taken in to...
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In this week's rulings, the ASA (who are always watching) assess the appeal of a former Big Brother presenter to under-18s, admonish an...
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This week we see the ASA take on the beauty industry by upholding challenges against misleading claims for teeth whitening products and...
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This week the ASA have ruled on two misleading claims, one regarding the provision of “complementary food and drinks” on trains and the...
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This week we dive into the ASA’s application of its “average consumer” test through the lens of a recent ruling which concluded that ads...
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Instead of focussing on their Easter chocolate, over the last two weeks the ASA have been: (i) taking more action on misleading green...
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This week we discuss the ASA's rulings on: unhealthily thin models (including how posing may exacerbate the issue); a reminder on...
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This week we discuss what happens when boozy influencers ‘go rogue’ and what makes a dancing cows and celebrities featured in gambling...
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This week we discuss: pant posing problems; how you can BPerfect with #ad; and electric charging confusion. BPerfect in following the...
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This week we discuss: irresponsible alcohol claims; how the ASA will assess terms such as ‘artisanal-inspired’ and ‘rustic’; and provide...
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This week we discuss a green claim with a thumbs up from the ASA, apps which purport to give an ADHD diagnosis, and a traffic-stopping...
