23 Dec, 2024 ASA Rulings Summary 4 - 11 December 2024 - shock strategies, objectifying fashion ads, youth radio & cinema and Black Friday bandits By Emma Heron Alexia Meade Hannah Potter Filip Badina +1 more... Show less In the last two weeks we have seen the ASA: (i) remind businesses of the risks associated with ‘shockvertising’, (ii) revisit its rules...
28 Aug, 2024 No cheat-codes needed – Videogame Advertising Guide By Petros Nafpliotis Alex Lowe Video games are not just about fun, the global gaming market is estimated to be worth USD $217.06 billion (for perspective, the music...
27 Jun, 2024 ASA Rulings Summary, June 2024 - Distressing charity ads, dashcams and the "Mynx" effect By Hannah Potter Amneek Thiara This month we see the ASA rule on: (i) misleading claims about the quality of dashcams; (ii) whether poignant charity ads cause harm and...
13 Apr, 2023 7 things brands should know about 'de-influencers' By Alex Lowe Claire Sng $21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
07 Feb, 2023 Sexual imagery in advertising: where do you draw the line? By Alex Lowe Hannah Potter John Wilks It is generally accepted that “sex sells”. It has also been claimed that “no publicity is bad publicity”, an idea floating around at...