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Women in sport vlog series: Female athlete endorsements, crypto assets and the metaverse - where are we now?

Female athlete endorsements and tie ups continue to evolve and grow in value, but we are also starting to see a change in what is being promoted. As crypto assets, including cryptocurrencies and NFTs, start to become more mainstream, are athletes, sport organisations and brands ready for the possible risks that this poses?

Listen here to our first WIS vlog about this issue and UK advertising regulators position as things stand.


sport, advertising, uk, europe, usa, asia, women in sport, women in sport vlog series