11 Mar, 2024 ASA rulings summary, 6 March 2024 - pant posing, #ad reminders and battery strife By Georgina Doukanaris Alex Lowe Petros Nafpliotis This week we discuss: pant posing problems; how you can BPerfect with #ad; and electric charging confusion. BPerfect in following the...
13 Apr, 2023 7 things brands should know about 'de-influencers' By Alex Lowe Claire Sng $21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
17 Dec, 2021 A new protocol hits content creators, influencers and vloggers (This is not a sponsored post) By Alexis Fierens Elisabeth Daem Emma Stockman On 14 December 2021, the Vlaamse Media Regulator (Flemish Media Regulator, “FMR”) published its so-called Content Creator Protocol...
22 Oct, 2020 France takes steps to protect "kid influencers" By Gregory Tulquois Floriane Gaumerais Tom Fitzpatrick The French parliament has recently passed legislation to protect the interests of so-called "kid influencers" (Law No. 2020-1266 dated 19...
17 Aug, 2020 The 44th UCLA Entertainment Symposium: #OnInfluencers #notanad #notsponsored By Yue Lin Lee I had the pleasure of attending (remotely) the 44th UCLA Entertainment Symposium last week. Of particular interest was the discussion on...
11 Nov, 2019 My highlights from days 2 & 3 of the ANA/BAA Marketing Conference in San Diego By Claire Sng I share my thoughts on days 2 and 3 of the ANA/BAA marketing conference in San Diego with this short video, picking up on the topic of...
01 Nov, 2019 Influencers - the saga continues: diet posts and where have we got to with labelling of posts? By Claire Sng Last week the ASA banned more influencer posts including posts by Katie Price with before and after pics of her looking slim in both,...
20 Jun, 2019 Q&A session with UK Advertising Standards Authority (ASA) Chief Executive Guy Parker By Claire Sng I had the rare opportunity last week to put some questions directly to Guy Parker, the ASA's Chief Executive, during a Q&A session at an...