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In the last few weeks, we have seen the ASA: (i) target mid-contract price increases, (ii) clamp down on affiliate marketing practices...
MSE Today – Media, Sport and Entertainment Insights
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To tap into China’s lucrative e-commerce market, brands have adopted different marketing strategies over the years to boost sales. “种草...
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$21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
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Rihanna 'slays' product placement and may have 'ambush marketed' her own performance at Super Bowl LVII We won't pretend to know the...
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When the Advertising Standards Agency (ASA) publishes multiple decisions on the same day concerning the same issue, it’s usually a good...
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In the first six months of 2022 the Advertising Standards Authority (“ASA”) made three rulings on the topic of ‘alcohol’. This jumped to...
On a British Retail Consortium webinar in the midst of the lockdown, Guy Parker, Chief Executive of the UK’s Advertising Standards...
On Black Friday and as the Christmas period fast approaches, advertisers should be careful to ensure their ads are compliant with the...
I share my thoughts on days 2 and 3 of the ANA/BAA marketing conference in San Diego with this short video, picking up on the topic of...
For any brands who didn't get to the ANA/BAA marketing conference in San Diego. I share my views in this short video on some interesting...
Last week the ASA banned more influencer posts including posts by Katie Price with before and after pics of her looking slim in both,...
The fourth edition of DLA Piper's popular guide to Prize Promotions Around the World is now available here. Fully updated, four new...
