Apr 13, 2023 7 things brands should know about 'de-influencers' By Alex Lowe Claire Sng $21.1 Billion. That is the predicted value of the Influencer Marketing Industry in 2023 according to The Influencer Marketing Benchmark...
Feb 07, 2023 Sexual imagery in advertising: where do you draw the line? By Alex Lowe Hannah Potter John Wilks It is generally accepted that “sex sells”. It has also been claimed that “no publicity is bad publicity”, an idea floating around at...
Oct 10, 2022 Government responds to DCMS report on influencer culture By Claire Sng Joshua Tray The Government has now published its response to the DCMS’s report on influencer culture: “Lights, camera, inaction?”, that was published...
Jan 25, 2022 The rise of virtual influencers By Elinor Cavil In the latest version of The Economist’s annual “The World Ahead” feature, virtual influencers are identified as one of the key emerging...
Jan 13, 2021 DLA Piper's Influencer Marketing Guide By Nick Fitzpatrick I'm delighted to introduce the first edition of DLA Piper's Influencer Marketing Guide which has been produced by our international...